Imagine the Stress… being # 7 Web Developer!!! Yup, that means 7 rebuilds on Ivor’s website. It seems we have a knack for getting websites right the first time round… and we’ve had this comment a lot… Why? Marketing focus first followed by design. It’s all about getting leads and prospects to say “Yes, I […]
Read MoreWhen was the last time you got an email, letter or postcard from your retail therapy centre – as in your favourite store, restaurant, or the last shop you visited? My guess is probably never. You might get the occasional flyer, but nothing personal or even interesting. The best you can hope for is boring […]
Read MoreSaw the new Jim Carey movie “Yes Man” with my teenage son a couple of weeks back. I wasn’t a Jim Carey fan at all until I saw him in an interview with Oprah a couple of years ago. In fact I was what I would call a ‘non’ fan – I didn’t like the […]
Read MoreLast week I raved about “What others say about you is ‘infinitely more believable’ than what you say”. I also challenged those who already use testimonials that there is a powerful way to get them and use them and the lame way. What should your testimonials say? How to double the power and readership of […]
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