Yes, through savvy marketing and the very best is word of mouth marketing, or a referral, where someone is essentially saying, “this person solved my problem….you should go to them so they can solve yours too”. We all like referrals but most business owners are doing nothing proactive to get them. In a Recession, that […]
Read MoreLast week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans […]
Read MoreSaw the new Jim Carey movie “Yes Man” with my teenage son a couple of weeks back. I wasn’t a Jim Carey fan at all until I saw him in an interview with Oprah a couple of years ago. In fact I was what I would call a ‘non’ fan – I didn’t like the […]
Read MoreThe last couple of “Lead Generating Web Site and Marketing Machines” we’ve set up for clients have been missing some specific content I needed. And it shouldn’t have been! So I want to give you the heads up on what you should be doing right now, whether you ever use us or not… and this […]
Read More“Peter is a rare jewel in the crown of the WA marketing fraternity in that he provides excellent guidance in that hardest of hard business development jobs – lead generation. The techniques he advocates help to differentiate your business, are measurable and cost effective – an attractive feature in our current financial environment. I have […]
Read MoreFor the first time real esate agents might move away from the “Free Appraisal” offer as a means of marketing. If you apply the concept of ‘monkey see, monkey do’ then the real estate industry has to be the leader of all industries. The variations on the “Free Appraisal” model are far and few between […]
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