What do stocktake sales and new year’s resolutions have in common? They both happen at the end of a yearly cycle. Was 2011 going to be Your Year? We’re half way through. How’s it going? For those who know me well also know that I’m a no fluff sort of guy. Don’t like ornaments in […]
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… to Reap the Rewards of Social Media Marketing. You don’t have to go anywhere near FaceBook, Twitter or LinkedIn to grow your business on the social media scene. The biggest issue I hear from those who are social media marketing “challenged” is they don’t have time. That I totally understand! But here’s the next […]
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We’ve just gone “Live” with Holiday Specials Bali using the “Agency” theme. Imagine a gentle, pure sea breeze and the warm glow of sunshine caressing your face as your raise your glass to your lips and savour the sweet taste of your favourite beach cocktail. Work seems a million miles away as you slowly ponder […]
Read MoreLast week I raved about how much money business owners are throwing away on dumb cinema ads. Here’s a classic dumb ad you’ve probably seen on TV already. The heartburn advert! Opens with a guy shovelling into a wheelbarrow, then goes to him clutching his chest with a face shot of discomfort. It then pans […]
Read MoreWhen the yellow pages rep came to see me he started to tell me what I needed. I then told him what I wanted and showed him my ad. He then tried to change most of the ad. I suggested that he change nothing and that I was confident that what I had would work. […]
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