To have a lead generating and new client pumping machine we need to tune in to our “A” type client. Like we’re actually sitting down having a conversation about what’s going on in their life. As we would with a friend.
Trouble is, for a lot of us, something strange happens when we sit down to write. It’s almost like we put a hat on called ‘legal speak’ and we write like we’re a lawyer or something. What is that about?
Here’s a neat trick to help overcome that, a very short video that’s ‘pleasing to the eye’ with a good tip, enjoy. (Plus it was the end of the week and I hadn’t done a post and I wanted “out of my office” and this was quick and fun)
httpv://www.youtube.com/watch?v=pxJYYNgEHwA
Hey Pete, great idea… I wonder where you got it from?
But seriously, all the world’s best copywriters talk about ‘entering into a one-to-one conversion with the person you are writing to’. The photo helps the thinking process about the ‘prospect’ – their fears, frustrations, problems, wants and desires, as well as the ‘language’ that we all naturally fall into when speaking to a mechanic, doctor, entrepreneur, etc.
Thanks for the video Peter – good illustration of this process.